
Beauty by Earth Self Tanner – USA Made with Natural & Organic Ingredients, Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan (Medium)







Price: $35.99
(as of Jun 21, 2026 20:37:19 UTC – Details)
Beauty by Earth Self Tanner Medium Review: A Clean-Beauty Self Tanner for Face and Body
Beauty by Earth Self Tanner in Medium is positioned as a moisturizing, sunless tanning lotion designed to create a natural-looking glow without the orange tones often associated with fake tans. The product emphasizes a clean-beauty formula, USA-made manufacturing, and a blend that includes organic aloe vera, coconut, shea butter, and botanical extracts. For anyone looking for a self tanner that can be used on both the face and body, this lotion presents itself as a convenient option for achieving a bronzed look without intentional sun exposure.
Natural-Looking Color and Medium Glow
The main appeal of this self tanner is its promise of a natural, sun-kissed finish. The Medium shade is intended for users who want visible color without an overly dramatic or artificial result. According to the product description, the formula is designed to avoid orange hues and instead deliver a smoother, more believable tan.
This makes the product especially appealing for people who want a glow for everyday wear, vacations, events, or general confidence without relying on UV tanning. The description also notes that Beauty by Earth offers other shade ranges, including fair to medium and medium to dark, but this Medium version is focused on delivering a balanced, natural-looking bronze.
Clean-Beauty Formula
A major strength of Beauty by Earth Self Tanner is its clean-beauty positioning. The formula is described as being made with natural and organic ingredients, including organic aloe vera, shea butter, and botanical extracts. Coconut is also highlighted in the product title, suggesting a moisturizing angle that supports the skin while the tan develops.
The product is also listed as dye-free, vegan, and cruelty-free. These qualities make it stand out for shoppers who prefer beauty products that avoid unnecessary dyes and align with ethical purchasing preferences. The inclusion of aloe vera is particularly relevant because self tanners can sometimes feel drying, so a moisturizing lotion base may help the product feel more comfortable on the skin.
Moisturizing Lotion Texture
Unlike mousse, drops, sprays, or serums, this product comes in lotion form. A lotion format can be easier for people who prefer a familiar skincare-style application. It is designed to spread across the skin and provide hydration while adding color.
The moisturizing aspect is supported by ingredients such as aloe vera, coconut, and shea butter. Aloe vera is often associated with soothing skin, while shea butter is commonly used for softness and moisture. In the context of this product, these ingredients help position the self tanner as more than just a color product—it is also presented as a skin-conditioning body lotion.
Suitable for Face and Body
One of the most useful features of Beauty by Earth Self Tanner is that it is described as suitable for both face and body use. Many self tanners are limited to body application because facial skin can be more sensitive or prone to breakouts. This product, however, is presented as appropriate for all skin types, including sensitive skin, and is also mentioned as suitable for acne-prone skin.
This versatility is a strong advantage. Instead of needing separate products for the face and body, users can use one lotion for a more seamless overall glow. For those who want their face and body color to match, this can help avoid uneven tones between areas.
Easy Application and Streak-Free Claim
The product description emphasizes easy application and a streak-free finish. It states that the lotion goes on clear and is designed to avoid streaks, patches, and uneven color. This is important because uneven application is one of the most common concerns with self tanners.
The clear-application claim may make the product easier to blend, especially for beginners. A formula that does not immediately appear heavily tinted can help users see where they have applied the lotion without creating obvious guide-color lines. According to the description, the result is intended to be smooth, even, and natural-looking.
The product also claims not to stain sheets or clothes, which adds convenience for users who want a self tanner that can fit more easily into a daily or travel routine.
Long-Lasting Results
Beauty by Earth Self Tanner is described as delivering a beautiful tan that lasts for days with proper care. This makes it a practical option for people who want a temporary glow without daily reapplication. The long-lasting claim also supports its use for weekends, trips, special occasions, or maintaining a consistently bronzed look.
Because the tan is sunless, the product is positioned as a way to achieve color without sun damage. This is an important distinction for anyone who wants the appearance of a tan while avoiding intentional UV exposure.
USA-Made and Ethically Marketed
The product is listed as made in the USA, which may matter to shoppers who prefer domestically produced beauty products. It is also vegan, cruelty-free, and dye-free, adding to its clean-beauty appeal.
These attributes make the product feel more thoughtful than a basic bronzing lotion. Beauty by Earth appears to be targeting consumers who want performance, but also care about ingredient quality, ethical standards, and product transparency.
Potential Considerations
As with any self tanner, application technique matters. Although the product is described as easy to apply and streak-free, the best results will depend on how evenly it is blended. The clear formula may be helpful, but users should still apply carefully, especially around areas like wrists, ankles, knees, and elbows.
The Medium shade is also worth considering before purchase. Those who prefer a very subtle glow may want to apply lightly, while those seeking a deeper tan may prefer a darker shade from the brand’s range. The product description confirms that Beauty by Earth offers multiple formats and shades, but this specific product is best suited to those seeking a medium, natural-looking tan.
Final Verdict
Beauty by Earth Self Tanner Medium is a strong option for anyone looking for a clean-beauty, moisturizing self tanner that can be used on both the face and body. Its formula highlights organic aloe vera, coconut, shea butter, and botanical extracts, while its dye-free, vegan, cruelty-free, and USA-made qualities add to its appeal.
The product’s biggest strengths are its natural-glow positioning, streak-free claim, clear application, moisturizing lotion format, and suitability for all skin types, including sensitive skin. For shoppers who want a sun-kissed look without orange tones, sun exposure, or complicated application, Beauty by Earth Self Tanner Medium offers a practical and skin-conscious approach to self tanning.